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Digital Sales Manager

Company: Hearst Newspapers
Location: New Orleans
Posted on: June 21, 2019

Job Description:

WDSU-TV seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment. Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.Job Responsibilities* Prepare and implement individual advertiser account strategy including revenue goals.* Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.* In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.* Consistently evaluate seller performance and provide feedback.* Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.* Respond to RFP requests; meet client deadlines.* Meet extensively with clients to develop/strengthen business relationships; drive client retention.* Develop/strengthen business relationships with key station vendors.* Support local sellers in sales presentations to multiple points of contact with client/agency personnel.* Develop and generate non-traditional revenue and new sales initiatives.* Manage various expense budgets related to digital initiatives.* Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.* Provide training to Local and National sellers.* Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.* Maintain current and accurate revenue forecasts by account.* Review and approve new insertion orders.* Prepare and present various reports.* Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.* Maintain current knowledge of HTV advertising regulations.* Communicate regularly with the General Sales Manager on all aspects of digital business.* Be agile in responding to dynamic business conditions and station business needs.Experience Requirements* Have a complete understanding of current digital marketing strategies including synergist values with other media.* Understanding of pricing and inventory management principles.* Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.* Ability to prospect, meet with, and close business with new station clients.* Possess the skills to manage and supervise others.* Related military experience will be consideredQualifications Requirements:* Strong formal and interpersonal communication skills.* Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.* Valid driver's license and reliable automobile are required.Education:* College degree preferred.* Military training and experience will be considered.

Keywords: Hearst Newspapers, Gulf Port , Digital Sales Manager, Executive , New Orleans, Mississippi

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